Nanyang Technological University Study Camp

Topic: AI-Enhanced Business Communication Strategies 

30 June – 7 July 2024

Artificial Intelligence is transforming the way businesses communicate. Participants can delve into how AI enhances customer engagement, informs decisions through data, and automates marketing strategies. The workshops will cover building chatbots, harnessing AI tools to understand consumer patterns, and formulating compelling messages based on data-driven insights. By the camp’s conclusion, participants will understand the potential of AI in refining business communication for better results.

Participants will be equipped to develop chatbots, interpret consumer trends, and craft impactful messages using data-driven insights.

Course Objectives:

1. Understanding AI in Business Communication:

Introduce participants to the transformative role of AI in business communication, emphasizing its impact on customer engagement, data-driven decision-making, and marketing automation.

2. Hands-on Experience with Chatbots:

Guide participants through the process of building and integrating chatbots to facilitate enhanced customer interactions.

3. Analysis of Consumer Behavior:

Empower participants with AI tools to effectively interpret and predict consumer trends and patterns.

4. Data-Driven Messaging:

Train participants to craft persuasive and impactful messages using insights derived from AI analysis.

5. Final Comprehension:

Ensure that by the end of the course, participants not only have theoretical knowledge but also practical skills, allowing them to harness the power of AI in improving business communication outcomes.

Course outline

Session 1: Introduction to AI in Business Communication

1.1 Introduction to AI: Brief Overview

  • Definition and history
  •  AI vs. Traditional Computing

1.2 Transformative Role of AI in Business Communication

  • Enhancing customer engagement
  • Personalization at scale
  • Real-time response systems

1.3 AI’s Role in Data-Driven Decision Making

  • Predictive analytics and forecasting
  • AI in CRM and customer journey mapping

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Session 2: Building AI-Powered Chatbots

2.1 Introduction to Chatbots

  • History and evolution
  • Types: rule-based vs. AI-driven

2.2 Hands-on Experience: Building a Basic Chatbot

  • Choosing a platform (e.g., Dialogflow, Microsoft Bot Framework)
  • Designing the user experience

2.3 Advanced Features and Integrating Chatbots

  • Natural language processing (NLP)
  • Integrating with other business tools

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Session 3: AI in Consumer Behavior Analysis

3.1 Basics of Consumer Behavior

  • Why it matters in business
  • Traditional methods vs. AI-driven methods

3.2 Using AI to Understand and Predict Behavior

  • AI tools for consumer insights
  • Predictive analytics for consumer behavior
  • Case studies on successful implementations

 

Session 4: Crafting Impactful Messages with AI & Final Comprehension

4.1 Data-Driven Messaging

  • Importance of messaging in business communication
  • Using AI insights to inform content
  • Crafting persuasive and impactful messages

4.2 Practical Skills & Applications

  • Hands-on exercises and role-plays
  • Case studies: Best practices in AI-driven business communication

4.3 Final Comprehension and Q & A

  • Review of all topics covered
  • Practical skills demonstration
  • Ensuring preparedness to harness AI in real-world scenarios

 

Session 5: Group Presentation by Participants

Duration 3 hours x 5 sessions = 15 hours

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About the Trainer

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Dr Teoh Teik Toe is currently the Senior Lecturer in Nanyang Business School, NTU teaching AI subjects. He is also the Academic Director for NBS Master of Science in Business Analytics. He has more than 25 years of research experience including Big Data, Deep Learning, Cyber-security, Artificial Intelligence, Machine Learning and Software Development. He also has more than 15 years of teaching experience in AI, Data Science and Analytics, Statistic, Business, Finance, Accounting and Law.

He has obtained PhD in Computer Engineering from NTU, Doctor of Business Administration and MBA from University of Newcastle, Master of Law from NUS, LLB and LLM from UoL.

He is also the chartered holder of CFA, ACCA, CIMA, Chartered Accountant Singapore and Chartered Accountant Malaysia. In addition, he has been a listed company director since 2004 which has a market capital of more than RM 1 billion. He is also a member of Mensa.

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Program Detail:
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  Sun 30th June 2024 TBC Arrival
  TBC TBC Arrival
  TBC Airport to 3-Star Hotel (Twin Sharing)
  1st – 5th July 2024
  08:00  Breakfast at hotel
  10:00  Class at NTU (AI and Communication)
 – Understanding AI in Business Communication
  – Hands-on Experience with Chatbots
  – Analysis of Consumer Behavior
  – Data-Driven Messaging
  – Final Comprehension
  13:00  Lunch at NTU
  14:00  Activities **
  – Singapore Science Centre
  – Singapore Mobility Gallery
  – Singapore Art Science Museum
  – Suntec City Exhibition Hall
  – NTU Campus Tour
  18:00  Dinner Box and Assignment at Hotel
  6th July 2024
  08:00  Breakfast at Hotel
  09:00  Universal studios (lunch not included)
  7th July 2024
  08:00  Breakfast at Hotel
  TBC  Fly back to Thailand

 ** Activities might be changed without prior notice due to unforeseen circumstances.

 

All participants will receive a certificate of participation below

  
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Program Fee: THB 99,000*

The program fee does not include flights to and from Singapore, travel insurance and other personal expenses.

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How to apply?

1. Download Application Form and fill in the form complelety

2. Transfer the program fee of THB99,000 to

Learning Curve Training

Bangkok Bank, Ramintra Branch

Bank Account number 187-433082-0

3. Send the completed application along with the transfer slip to info@learningcurve-th.com. Our staff will contact you as soon as we receive the application package.